About Us
For over 60 years, Carma Group Guatemala has been at the forefront of vehicle rental and total mobility solutions, proudly serving individuals, businesses, and tourists with a commitment to excellence. Founded by Charles Rogers Sr. and still family-owned and operated, our company has evolved into a powerhouse of transportation services, offering innovative mobility solutions that drive tourism and economic growth in Guatemala.
Our Legacy and Impact
Our journey began with Hertz Guatemala, a brand that has set the standard for car rentals in the country since its inception. As the first internationally recognized vehicle rental company in Guatemala, Hertz has played a crucial role in facilitating tourism, corporate travel, and everyday mobility needs. Over the decades, we have expanded our reach, always staying ahead of market trends and customer demands.
Through our dedication to service and innovation, we have built a reputation for commitment, confidence, trust, cooperation, respect, and sustainability—values that define everything we do. Today, Carma Group Guatemala stands as a leader in the industry, providing a wide range of transportation solutions tailored to modern mobility needs.
Our Mission
We aim to be the leading company in vehicle rental and total mobility solutions, driven by a highly qualified team that delivers outstanding service.
Our Vision
We strive to consolidate our company as an environmentally sustainable leader, shaping the future of mobility in Guatemala while fostering tourism and development.
Our Brands and Services
Carma Group Guatemala operates a diverse portfolio of brands, each specializing in different aspects of mobility:
- Hertz, Dollar – Car rentals for business and leisure travelers.
- Maya Trails, Trasla – VIP and private transfers, offering seamless travel experiences.
- Caddy, Flex – Car subscriptions, leasing, and renting solutions tailored to long-term mobility needs.
- IntelTravel – Travel assistance services for unexpected travel disruptions.
- Autopia – Auto parts and accessories for vehicle maintenance and enhancements.
- Green Light Driving Academy – Professional driving courses to ensure road safety and driver education.
From off-road rentals and last-mile delivery services to used car sales, we provide comprehensive solutions to meet the evolving transportation needs of individuals and businesses.
Driving the Future of Mobility
As we continue to grow, sustainability remains at the core of our vision. We are committed to incorporating eco-friendly practices into our operations, ensuring that our services not only meet customer needs but also contribute to a greener, more efficient transportation system in Guatemala.
With decades of expertise and an unwavering dedication to quality, Carma Group Guatemala is not just a mobility provider—we are a trusted partner in your journey.